The given Infographic delineates an overview of the Customer Experience and its importance for the growth of the business. It also talks about the statistics relating to FTSE companies having a customer officer on their board.
Customer experience continues to grow as an important factor for the business growth. Many companies take help of the professionals to attain a better customer experience graph. By 2019, 89% of the companies are likely to compete mostly on the basis of customer experience.
It involves all the events experienced by the customers after they decide to get involved with an organization. It includes studying customer emotional and rational responses after coming into the contact with the company, before and after purchasing the goods. If customers are not satisfied with the services, they are likely to move elsewhere.
To have a senior official in the organization is important who can reinforce the customer experience management. The senior official in a key role can also communicate about the importance of prioritizing the customer experience.
You can go through the Infographic below and know more about the Customer experience.
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